About | Family Storage Holdings, Inc.

Why owners choose Family Storage Holdings

We're not a REIT, we're a family — and we know exactly what it took to build what you have.

For over a decade, we ran a business of our own — late nights, early mornings, clients we cared about, and a team we were responsible for. When we decided to sell, we learned firsthand how much the right buyer matters.

That's why we're here. Whether you're ready to sell today or just wondering what your facility is worth, we'll have an honest conversation — no pressure, no games, no corporate run-around.

Family First

Every deal we do, we ask: would we be proud of this in ten years? That's the only filter we need.

Tech-Enabled Operators

We use modern property management software, AI-powered pricing, and digital marketing to grow occupancy after we close — protecting the value of what you built.

Reliable Underwriting

Our advisors have done 350+ real estate transactions. We don't guess at numbers. We know exactly what we can pay and why.

Comitted Capital

We buy with our own money and committed partners — no bank contingencies that disappear at closing.

Meet the Team

Founders

Josh & Rebecca Unfried

Josh is the proud dad and captain of this family self-storage investing crew—overseeing the big-picture strategy and operation, and creating lasting legacies for one happy retiring owner at a time!

Rebecca is the one who'll be on the other end of the phone. As CEO, she oversees every acquisition from first conversation to funded closing — and she takes that responsibility personally.

Having built and sold a business of their own, they know and value what you've put into yours.

aaron jonah_edited_edited_edited_edited_edited.jpg

Deal Analysts

Aaron & Jonah Unfried

As the family's deal detectives, Aaron and Jonah are digging to find under-$2 M storage gems in the Sun Belt and beyond, crunching cap rates and conquering creative financing so we can close fast and cashflow strong!

Part deal scouts, part legacy builders - hustling to land cashflow-rich facilities in secondary-tertiary markets, all while turning owner handoffs into feel-good, family-style transitions!

Investment & Storage Operator Advisors

Doug & Andrea Vansoest

350+ real estate transactions. 57+ rental properties. 5 self-storage facilities currently under operation. Doug and Andrea have done what most investors only talk about — and now they bring that track record to every deal Family Storage Holdings reviews.

As advisors, they provide operator-level underwriting review, market insight, and a sanity check on every acquisition — so sellers can be confident the offer is backed by real experience, not just spreadsheets.

Why Owners Choose Us Over REITs

Big buyers move slow, change terms, and don't return your calls after the LOI. We're different — not because we say so, but because we've built businesses ourselves and know exactly what's at stake when you hand over the keys.

Real Operators

Our advisors Doug and Andrea have closed 350+ transactions and operate 5 self-storage facilities. Your deal gets reviewed by people who've done it.

Certain Financing

We don't use bank contingencies that fall through at the last minute. Deals are funded by committed capital, not a lender's approval.

Family Decision Making

There's no investment committee. Josh says yes, we're moving. You'll know where you stand in 24 hours.

Family Timeline

2011 / Founded Digital Marketing Agency

Josh and Rebecca establish a family-run digital marketing agency dedicated to helping grow brands people love.

2014 / Won "Hubspot Partner Agency of the Year"

The agency experienced rapid growth due to its effective modern marketing strategy. It expanded operations to cater to some of the biggest and most recognized consumer brands by utilizing Hubspot, an-in-one, AI-driven customer relationship management (CRM) platform that helps businesses thrive by consolidating marketing, sales, and service efforts in one centralized hub.

2020 / Sold to CMO of 24 Hour Fitness & P.E.

Their achievements within the health and fitness sector caught the attention of prominent industry figures, which ultimately resulted in Josh and Rebecca deciding sell the agency.

2025 / Pivoted to Self-Storage Acquisitions

Josh and Rebecca leverage their marketing and operational expertise to collaborate with storage real estate investors and friends, Doug and Andrea Vansoest, in launching Family Storage Holdings, Inc. – a new family-operated self-storage business.

Need more details? Contact us

We are here to assist. Contact us by phone, email, or via our social channels.