Why Self-Storage Owners Sell to Family Storage Holdings
We're not a REIT, we're a family — and we know exactly what it took to build what you have.
For over a decade, we ran a business of our own — late nights, early mornings, clients we cared about, and a team we were responsible for. When we decided to sell, we learned firsthand how much the right buyer matters.
That's why we're here. Whether you're ready to sell today or just wondering what your facility is worth, we'll have an honest conversation — no pressure, no games, no corporate run-around.
Family First
Every deal we do, we ask: would we be proud of this in ten years? That's the only filter we need.
Tech-Enabled Operators
We use modern tools, AI-powered pricing, and digital marketing to grow occupancy after close — protecting the value of what you built.
Reliable Underwriting
Our advisors have done 350+ real estate transactions. We don't guess at numbers. We know exactly what we can pay and why.
Comitted Capital
We buy with our own money and committed partners — so when we make an offer, you can count on it closing.
Meet the Team
Founders
Josh & Rebecca Unfried
Josh is the proud dad and captain of this family self-storage investing crew—overseeing the big-picture strategy and operation, and creating lasting legacies for one happy retiring owner at a time!
Rebecca is the one who'll be on the other end of the phone. As CFO, she oversees every acquisition from first conversation to funded closing — and she takes that responsibility personally.
Having built and sold a business of their own, they know and value what you've put into yours.
Deal Analysts
Aaron & Jonah Unfried
As the family's deal detectives, Aaron and Jonah are digging to find under-$2 M storage gems in the Sun Belt and beyond, crunching cap rates and conquering creative financing so we can close fast and cashflow strong!
Part deal scouts, part legacy builders - hustling to land cashflow-rich facilities in secondary-tertiary markets, all while turning owner handoffs into feel-good, family-style transitions!
Investment & Storage Operator Advisors
Doug & Andrea Vansoest
350+ real estate transactions. 57+ rental properties. 5 self-storage facilities currently under operation. Doug and Andrea have done what most investors only talk about — and now they bring that track record to every deal Family Storage Holdings reviews.
As advisors, they provide operator-level underwriting review, market insight, and a sanity check on every acquisition — so sellers can be confident the offer is backed by real experience, not just spreadsheets.
Why Owners Choose Us Over REITs
Big buyers move slow, change terms, and don't return your calls after the LOI. We're different — not because we say so, but because we've built businesses ourselves and know exactly what's at stake when you hand over the keys.
Real Operators
Our advisors Doug and Andrea have closed 350+ transactions and operate 5 facilities. Your deal's reviewed by people who've done it.
Certain Financing
Our capital is committed before we make an offer — so you can plan your retirement around a real date, not a contingency.
Family Decision Making
There's no investment committee. We say yes, we're moving. You'll know where you stand in 24 hours.
Family Timeline
2011 / Founded Digital Marketing Agency
Josh and Rebecca establish a family-run digital marketing agency dedicated to helping grow brands people love.
2014 / Won "Hubspot Partner Agency of the Year"
The agency experienced rapid growth due to its effective modern marketing strategy. It expanded operations to cater to some of the biggest and most recognized consumer brands by utilizing Hubspot, an-in-one, AI-driven customer relationship management (CRM) platform that helps businesses thrive by consolidating marketing, sales, and service efforts in one centralized hub.
2020 / Sold to CMO of 24 Hour Fitness & P.E.
Their achievements within the health and fitness sector caught the attention of prominent industry figures, which ultimately resulted in Josh and Rebecca deciding sell the agency.
2025 / Pivoted to Self-Storage Acquisitions
Josh and Rebecca leverage their marketing and operational expertise to collaborate with storage real estate investors and friends, Doug and Andrea Vansoest, in launching Family Storage Holdings, Inc. – a new family-operated self-storage business. Meet the team!
Storage Facility Seller Resources
Everything you need to understand your options, know what your facility is worth, and make a confident decision on your own terms.
A plain-English guide written for the owner who built their facility the right way and wants to exit the same way. Covers how your facility is valued, what buyers actually look at, common deal-killers, and how the process works from first conversation to funded close. Free download, no obligation.
Find out what your facility is worth in under 3 minutes. Enter your square footage, occupancy, and monthly revenue and we'll show you a cap-rate-based value range using current market benchmarks for your state — the same math buyers use when they underwrite a deal. No sales call required to see your number.
Practical articles written for self-storage owners who are thinking about their next chapter. Market trends, valuation guidance, deal structure basics, and what's actually happening in tertiary markets across the Mountain West. No noise — just information that helps you make a better decision on your own terms.
About Working With Us
We're not a REIT, a broker, or an investment committee — we're a family with committed capital and a track record you can verify. Here's what sets us apart and what you can expect from the moment you reach out. Learn more about us.